Monthly Archives: January 2008

Transporting South Africa

Three weeks traveling through the back end of South Africa – considered the most advanced nation on the African continent – has been an unusual journey in many ways, particularly for an Indian. My mother opened my eyes today when … Continue reading

Posted in Africa, BoP, Bottom of the pyramid/Poverty, Culture & research, Design, pay as you go economy, Pondering

Churn: Observing the low income emerging market

Unpredictable income and the lack of a safety net – this best describes the decision making environment that influences purchases and consumer behaviour at the bottom of the pyramid. What differentiates this market from the other 10% is the inability … Continue reading

Posted in Africa, BoP, Bottom of the pyramid/Poverty, Business, Culture & research, Marketing, pay as you go economy, Strategy

Bus stop in Transkei (Eastern Cape)

Where a task that would take the rest of us fifteen minutes or a phone call or just simply Google can take a few hours or even a whole day.

Posted in Africa, BoP, Bottom of the pyramid/Poverty, Culture & research, pay as you go economy

Asus needs to launch the eeePC in Africa now

The eeePC has been a big hit – no, I’m not working for ASUStek but if I was, the very first thing I would in 2008 is figure out a way to launch this machine across Africa. Seriously, everyone who … Continue reading

Posted in Africa, BoP, Bottom of the pyramid/Poverty, Business, Culture & research, Design, Marketing, Mobile platform, pay as you go economy, Strategy | Tagged

Encountering Africa

Today is not only my fourth full day in Africa but also the first day that I have managed to the get eeePC online for a significant length of time. This is my first time here on this continent and … Continue reading

Posted in Africa, Culture & research, Personal, Pondering

Traveling with the eeePC

Happy New Year! I’m leaving tonight to visit my friends and travel through parts of Africa and this time taking the eeePC instead of a laptop. Let’s see how my experience getting online via all kinds of systems goes! It … Continue reading

Posted in Africa, Business, Culture & research, Design, Ethics