Perspective- Airtel's advertising in Africa May 27, 2012 Niti Bhan
- Why South Africa should not be the entry point to reach Africa's emerging consumer markets May 26, 2012 Niti Bhan
- Lost in transliteration May 26, 2012 Niti Bhan
- Design for the next billion 2012: What's missing? May 23, 2012 Niti Bhan
- Aspiring changes; inspiring futures May 18, 2012 Niti Bhan
Category Archives: Africa
Maximising the value of their investment
Every decision to spend money – with the exception of an impulse buy of sweets or a newspaper when there is some change available – made by those who manage on uncertain incomes at the base of the pyramid could … Continue reading
Posted in Africa, BoP, Bottom of the pyramid/Poverty, Culture & research, Design, India/Asia/China, Marketing, pay as you go economy, Strategy
Tagged bop consumer
Lessons in the sand: Redrawing the poverty line
The Economist reports on the most recent work by Martin Ravallion and two colleagues, World Bank researchers who first drew the global poverty line at “a dollar a day” over a decade ago. Starting again from scratch and based on … Continue reading
Posted in Africa, BoP, Bottom of the pyramid/Poverty, Marketing, pay as you go economy, Strategy
African potential, Indian experience
The Economist calls it the “the biggest thing to pass between India and South Africa since Mahatma Gandhi moved from one country to the other.” They add their voice to the speculation online about Bharti Airtel, the largest mobile-phone operator … Continue reading
Make it easy to choose
Life is hard when you’re living at the bottom of the economic pyramid. Managing on an irregular and unpredictable income means that every purchasing decision must be considered like an investment. You want more than just value for money, you … Continue reading
Transporting South Africa
Three weeks traveling through the back end of South Africa – considered the most advanced nation on the African continent – has been an unusual journey in many ways, particularly for an Indian. My mother opened my eyes today when … Continue reading
Churn: Observing the low income emerging market
Unpredictable income and the lack of a safety net – this best describes the decision making environment that influences purchases and consumer behaviour at the bottom of the pyramid. What differentiates this market from the other 10% is the inability … Continue reading
Bus stop in Transkei (Eastern Cape)
Where a task that would take the rest of us fifteen minutes or a phone call or just simply Google can take a few hours or even a whole day.
Asus needs to launch the eeePC in Africa now
The eeePC has been a big hit – no, I’m not working for ASUStek but if I was, the very first thing I would in 2008 is figure out a way to launch this machine across Africa. Seriously, everyone who … Continue reading
Posted in Africa, BoP, Bottom of the pyramid/Poverty, Business, Culture & research, Design, Marketing, Mobile platform, pay as you go economy, Strategy
Tagged eeepc asus africa
Encountering Africa
Today is not only my fourth full day in Africa but also the first day that I have managed to the get eeePC online for a significant length of time. This is my first time here on this continent and … Continue reading
Posted in Africa, Culture & research, Personal, Pondering
Traveling with the eeePC
Happy New Year! I’m leaving tonight to visit my friends and travel through parts of Africa and this time taking the eeePC instead of a laptop. Let’s see how my experience getting online via all kinds of systems goes! It … Continue reading
Posted in Africa, Business, Culture & research, Design, Ethics
