Category Archives: Culture & research

Demanding savvy customers at the BoP

Probably the most successful global BoP consumer product today is the mobile phone and its attendant services. While there's fodder for a separate post to follow contained within that specific sentence, this one looks at the reasonably maturing market as … Continue reading

Posted in Bottom of the pyramid/Poverty, Business, Culture & research, Marketing, Mobile platform, pay as you go economy, Strategy | 2 Comments

The trickle-up influence of design for the bottom of the pyramid

The most common question posed by designers (at the Design Factory, in Finland) has been “What is different about designing for the BoP from the way I already design for mainstream consumers?” Its a good question to ask, because it … Continue reading

Posted in Bottom of the pyramid/Poverty, Business, Culture & research, Design, Ecodesign, Environment, Marketing, pay as you go economy, Strategy | 2 Comments

Coping with variations in language and literacy

Christmas Eve 2009, Singapore This cleaning station next to the petrol pump caught my eye last night. With the increasing numbers of migrant labour available affordably in Singapore these days, one can't predict their educational background or language skills – … Continue reading

Posted in Bottom of the pyramid/Poverty, Culture & research, Design, Marketing

Food for thought: Marshall McLuhan interview, Playboy March 1969

From “The Playboy Interview: Marshall McLuhan”, Playboy Magazine, March 1969. © Playboy PLAYBOY: To borrow Henry Gibson’s oft-repeated one-line poem on Rowan and Martin’s Laugh-In — “Marshall McLuhan, what are you doin’?” McLUHAN: Sometimes I wonder. I’m making explorations. I … Continue reading

Posted in Culture & research

India’s telco price wars; a street view

This issue of Businessworld caught my eye on the flight from India, with its accompanying cover story full of informative graphs and numbers. Anecdotal evidence from the rental car driver tells me that some gaps exist between marketing and the … Continue reading

Posted in Bottom of the pyramid/Poverty, Business, Culture & research, Marketing, Mobile platform, pay as you go economy, Strategy

Human foresight

Priya Cinema Complex in front of Fact & Fiction bookstore, New Delhi, December 15th 2009

Posted in Culture & research

Can big business save the world? It depends…

Jared Diamond's op ed in the NYT struck me with the question he posed, which is whether big business can save the world. Diamond went on to use Walmart, Chevron and Coca Cola as examples. I leave  it to you … Continue reading

Posted in Bottom of the pyramid/Poverty, Business, Culture & research, Design, Ecodesign, Environment, Ethics, Marketing, Minimal footprint, Mobile platform, pay as you go economy, Strategy