Perspective- Airtel's advertising in Africa May 27, 2012 Niti Bhan
- Why South Africa should not be the entry point to reach Africa's emerging consumer markets May 26, 2012 Niti Bhan
- Lost in transliteration May 26, 2012 Niti Bhan
- Design for the next billion 2012: What's missing? May 23, 2012 Niti Bhan
- Aspiring changes; inspiring futures May 18, 2012 Niti Bhan
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Category Archives: India/Asia/China
Maximising the value of their investment
Every decision to spend money – with the exception of an impulse buy of sweets or a newspaper when there is some change available – made by those who manage on uncertain incomes at the base of the pyramid could … Continue reading
Posted in Africa, BoP, Bottom of the pyramid/Poverty, Culture & research, Design, India/Asia/China, Marketing, pay as you go economy, Strategy
Tagged bop consumer
Mobile phone ecosystem of services for BoP and rural India
Thinking about the post I’d written last week about the various Indian companies planning to enter the smaller towns and villages of India with Chinese made mobile phones at affordable prices, it struck me that there might be a way … Continue reading
The iPhone in India: Veni, vidi, where did it go?
Research for the previous post on mobile phones and India turned up some interesting tidbits on that much heralded icon of smart phones: Apple’s iPhone. (I expect drumrolls to sound, please) Neelakantan’s comments reminded me of an insightful link left … Continue reading
Posted in Culture & research, Design, India/Asia/China, Marketing, Mobile platform, pay as you go economy, Strategy
Tagged india, iphone
Design, branding and the challenge of ‘cheap Chinese imports’
Nokia’s successful capture of the mobile phone market in China led me to think about the phenomena of ‘cheap Chinese imports’ and the challenge they pose to established brands that come with warranties, service centers and of course, reputation. Particularly … Continue reading
Posted in BoP, Business, Design, India/Asia/China, Marketing, Mobile platform, pay as you go economy, Strategy
Tomorrow, the Moon: Nokia’s plans for rural China
Nokia is making waves in the handset market in rural China, targeted as their next big emerging market. If their success is sustained, it will become a case study in the annals of how a multinational can create an entirely … Continue reading
Posted in Business, Culture & research, Design, India/Asia/China, Marketing, Mobile platform, pay as you go economy, Strategy
Tagged china, mobile, nokia
African potential, Indian experience
The Economist calls it the “the biggest thing to pass between India and South Africa since Mahatma Gandhi moved from one country to the other.” They add their voice to the speculation online about Bharti Airtel, the largest mobile-phone operator … Continue reading
Its not as simple as trust
Just came across this article in the Business Standard – “The New Holy Grail” – a long rambling incoherent report on a recent presentation by The Boston Consulting Group on the ‘The Next Billion‘ (PDF) customers. One wonders if its … Continue reading
Posted in BoP, Bottom of the pyramid/Poverty, Business, Culture & research, India/Asia/China, Marketing, pay as you go economy, Pondering
Tagged bop
Business model innovation – an opportunity for cross pollination
I don’t think I’m saying anything new here, nor am I saying anything I’ve not said before. However, the impulse that is driving me to say it again, perhaps in a new way or with a different choice of words, … Continue reading
Posted in BoP, Bottom of the pyramid/Poverty, Business, India/Asia/China, Marketing, Mobile platform, pay as you go economy, Strategy
Tagged innovation
The new ‘browning’ of African technology
This is taken from an article in Monday’s Straits Times, I’ve yet to find it online anywhere [updated, link to article on the Japan Times] written by G. Pascal Zachary on the observable trends in Africa. To quote, “The sudden … Continue reading
Access is empowering; part one
In a conversation with Aditya Singh of The Ranthambhore Bagh, he pointed out something that just blew my mind. Dicky said that after talking to the villagers in the area [the region we've selected for Phase one of our project] … Continue reading
Posted in India/Asia/China