Perspective- Airtel's advertising in Africa May 27, 2012 Niti Bhan
- Why South Africa should not be the entry point to reach Africa's emerging consumer markets May 26, 2012 Niti Bhan
- Lost in transliteration May 26, 2012 Niti Bhan
- Design for the next billion 2012: What's missing? May 23, 2012 Niti Bhan
- Aspiring changes; inspiring futures May 18, 2012 Niti Bhan
Category Archives: Minimal footprint
Can big business save the world? It depends…
Jared Diamond's op ed in the NYT struck me with the question he posed, which is whether big business can save the world. Diamond went on to use Walmart, Chevron and Coca Cola as examples. I leave it to you … Continue reading
*This* is a design revolution
Reading Helen Walter's review of Emily Pilloton's book Design Revolution in Businessweek titled "This is a design revolution?" made me wonder what would happen if we approached doing business with the BoP without the filter of "social impact" or "doing … Continue reading
Godrej: Setting the bar for BoP innovation in consumer marketing?
Image of Godrej Chotukool from the WSJ Distracted by the coolness of the product, I overlooked the real story developing in the Indian consumer market. New ways of distributing, new ways of creating and meeting demand, in ways that proffer … Continue reading
Lessons from the BoP 9: Uncertainty is the only certainty
How do you communicate the concept of "being comfortable with ambiguous, uncertain working conditions" across the vast cultural divide of the absolute North and the easily adaptable East? I, myself, have just had my assumptions about the BoP, in context … Continue reading
Lessons from the BoP 8: Assumptions of contextual knowledge questioned to lower barriers to acceptance
Quite a few people, all quite wellknown in their fields, mostly from high tech industries, have said the equivalent regarding the BoP – "just give them the technology and they'll figure everything else out, look how creative they are etc" … Continue reading
Banking on the future of mobile financial transactions
Espoo, Finland on 6th November 2009 Bo Harald of Tieto Corporation shared a vision of the future that his company has been working on along with many other stakehholders. They are already in the process of implementating eInvoicing, part of … Continue reading
The increasing global influence of pay as you go OR do you need a ‘top up’?
Fuel is already a pay as you go – or prepaid – necessity just like airtime for the mobile phone. While upto 90% of the African continent is on prepaid mobile plans – Egypt as high as 98% – the … Continue reading
How the next billion (or two) customers will influence industrial design
More than one billion cellphones were sold on the planet Earth in 2007. In the year 2009, almost 65% of all the human beings on this planet will have a mobile phone. Nokia estimates that there will be 4 billion … Continue reading
How the next billion (or two) customers will influence industrial design
More than one billion cellphones were sold on the planet Earth in 2007. In the year 2009, almost 65% of all the human beings on this planet will have a mobile phone. Nokia estimates that there will be 4 billion … Continue reading
Design across disparities, a conversation
David Stairs’ insightful critique of Cooper Hewitt’s exhibition Design for the other 90% on Design Observer this week has given us all much food for thought. The crux of his essay seems to be that the disparity of conditions between … Continue reading
