Category Archives: pay as you go economy

Demanding savvy customers at the BoP

Probably the most successful global BoP consumer product today is the mobile phone and its attendant services. While there's fodder for a separate post to follow contained within that specific sentence, this one looks at the reasonably maturing market as … Continue reading

Posted in Bottom of the pyramid/Poverty, Business, Culture & research, Marketing, Mobile platform, pay as you go economy, Strategy | 2 Comments

The trickle-up influence of design for the bottom of the pyramid

The most common question posed by designers (at the Design Factory, in Finland) has been “What is different about designing for the BoP from the way I already design for mainstream consumers?” Its a good question to ask, because it … Continue reading

Posted in Bottom of the pyramid/Poverty, Business, Culture & research, Design, Ecodesign, Environment, Marketing, pay as you go economy, Strategy | 2 Comments

India’s telco price wars; a street view

This issue of Businessworld caught my eye on the flight from India, with its accompanying cover story full of informative graphs and numbers. Anecdotal evidence from the rental car driver tells me that some gaps exist between marketing and the … Continue reading

Posted in Bottom of the pyramid/Poverty, Business, Culture & research, Marketing, Mobile platform, pay as you go economy, Strategy

Can big business save the world? It depends…

Jared Diamond's op ed in the NYT struck me with the question he posed, which is whether big business can save the world. Diamond went on to use Walmart, Chevron and Coca Cola as examples. I leave  it to you … Continue reading

Posted in Bottom of the pyramid/Poverty, Business, Culture & research, Design, Ecodesign, Environment, Ethics, Marketing, Minimal footprint, Mobile platform, pay as you go economy, Strategy

*This* is a design revolution

Reading Helen Walter's review of Emily Pilloton's book Design Revolution in Businessweek titled "This is a design revolution?" made me wonder what would happen if we approached doing business with the BoP without the filter of "social impact" or "doing … Continue reading

Posted in Bottom of the pyramid/Poverty, Business, Culture & research, Design, Ecodesign, Environment, Ethics, Marketing, Minimal footprint, pay as you go economy, Strategy

Women at the BoP: what does it mean when your money belongs to you?

Photocredit: WSJ slideshow I came across the following anecdote from the CGAP blog referencing biometric identification technology as a means for financial services to serve their BoP customers and it gives rise to some food for thought. Here's the snippet … Continue reading

Posted in Bottom of the pyramid/Poverty, Business, Culture & research, Design, Ethics, Marketing, pay as you go economy, Strategy

Godrej: Setting the bar for BoP innovation in consumer marketing?

Image of Godrej Chotukool from the WSJ Distracted by the coolness of the product, I overlooked the real story developing in the Indian consumer market. New ways of distributing, new ways of creating and meeting demand, in ways that proffer … Continue reading

Posted in Bottom of the pyramid/Poverty, Business, Culture & research, Design, Marketing, Minimal footprint, Mobile platform, pay as you go economy, Strategy