Perspective- After years of sparse rain, the floodgates opened May 7, 2013 Niti Bhan
- Impact of mainstreaming and commodification of cyber cafe services May 4, 2013 Niti Bhan
- The role of the cyber cafe: Assisted entry ramp onto the information superhighway to use a cliche May 4, 2013 Niti Bhan
- Estimating price in unexplored and untapped markets May 3, 2013 Niti Bhan
- Mobile phones and China: Two concurrent factors of global urbanization of rural African market towns. May 3, 2013 Niti Bhan
Tag Archives: 5Ds of BoP marketing
The fortune at the bottom of the pyramid begins with understanding
The challenge for marketers of consumer products and services, or retailers for that matter, is to develop a robust methodology that can continuously anticipate and meet or exceed these rapidly changing consumer expectations relating to products and services (which products … Continue reading
Piggybacking on other distribution systems?
I’ve been ruminating over the challenge of getting a vital product out to those who need it the most in developing countries, the overlooked and the underserved at the base of the pyramid, ever since I read Rob Katz’ post … Continue reading
Posted in BoP, Bottom of the pyramid/Poverty, Business, Marketing, pay as you go economy, Pondering
Tagged 5Ds of BoP marketing, bop marketing, distribution
