Tag Archives: 5Ds of BoP marketing

The fortune at the bottom of the pyramid begins with understanding

The challenge for marketers of consumer products and services, or retailers for that matter, is to develop a robust methodology that can continuously anticipate and meet or exceed these rapidly changing consumer expectations relating to products and services (which products … Continue reading

Posted in BoP, Bottom of the pyramid/Poverty, Business, Culture & research, Design, Marketing, Mobile platform, pay as you go economy, Strategy | Tagged , , , , , , ,

Piggybacking on other distribution systems?

I’ve been ruminating over the challenge of getting a vital product out to those who need it the most in developing countries, the overlooked and the underserved at the base of the pyramid, ever since I read Rob Katz’ post … Continue reading

Posted in BoP, Bottom of the pyramid/Poverty, Business, Marketing, pay as you go economy, Pondering | Tagged , ,