Perspective- Airtel's advertising in Africa May 27, 2012 Niti Bhan
- Why South Africa should not be the entry point to reach Africa's emerging consumer markets May 26, 2012 Niti Bhan
- Lost in transliteration May 26, 2012 Niti Bhan
- Design for the next billion 2012: What's missing? May 23, 2012 Niti Bhan
- Aspiring changes; inspiring futures May 18, 2012 Niti Bhan
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Tag Archives: africa
Prototyping to reality: niche mobiles for unmet needs
In May 2006, a little news snippet about a team of undergraduate students having successfully developed Amharic text for the mobile phone caught my eye when I was creating the Design Directory newsletter. Back then, the news article ended with … Continue reading
Posted in BoP, Bottom of the pyramid/Poverty, Culture & research, Design, Mobile platform, pay as you go economy, Strategy
Tagged africa, innovation
The most insightful observation on the mobile internet experience for the BoP
This is not to say that these billions of mobile phones do not have the potential to access content from the web – rather, theĀ traditional browser-based paradigm of internet usage does not cater to them. The idea that the … Continue reading