Perspective- Airtel's advertising in Africa May 27, 2012 Niti Bhan
- Why South Africa should not be the entry point to reach Africa's emerging consumer markets May 26, 2012 Niti Bhan
- Lost in transliteration May 26, 2012 Niti Bhan
- Design for the next billion 2012: What's missing? May 23, 2012 Niti Bhan
- Aspiring changes; inspiring futures May 18, 2012 Niti Bhan
Tag Archives: bop
One example of the role of mobiles in creating a market at the BoP
After musing on the role of the mobile phone in market creation at the base of the pyramid, I came across this report on a co-operative in Ghana that signed up 200 farmers with Tradenet, an online agricultural market application … Continue reading
Posted in BoP, Bottom of the pyramid/Poverty, Marketing, Mobile platform, pay as you go economy
Tagged bop, bop marketing, market creation, mobile, mobile internet, social impact
The fortune at the bottom of the pyramid begins with understanding
The challenge for marketers of consumer products and services, or retailers for that matter, is to develop a robust methodology that can continuously anticipate and meet or exceed these rapidly changing consumer expectations relating to products and services (which products … Continue reading
Contemplating the role of the mobile phone in market creation
I just came across this article titled “The Emerging Markets Cell Phone Index” from SeekingAlpha, an investor’s site. Here’s a longish snippet that encapsulates the basic message – track cellphone sales in emerging markets as an indicator of economic performance. … Continue reading
Posted in BoP, Bottom of the pyramid/Poverty, Business, Marketing, Mobile platform, pay as you go economy, Strategy
Tagged bop, market creation, marketing
BoP marketing: Do we know whom we’re talking to?
This post has been inspired by reading Rob Katz’s recent post “Market creation at the Base of the Pyramid; it isn’t easy” over at nextbillion.net. I’d been ruminating on pricing strategies and new transaction models designed to suit the challenge … Continue reading
Posted in BoP, Bottom of the pyramid/Poverty, Business, Culture & research, Design, Ethics, Marketing, pay as you go economy, Strategy
Tagged bop, marketing, user research
The emperor has designer clothes
Design accolades for One Laptop per Child ~ IHT, May 16th 2008 What is the purpose of good design if there is no one who can use it? Like the mythical tree that falls in a forest if no one … Continue reading
Purchasing patterns on unpredictable incomes
When income is irregular and unpredictable, both in amount and frequency, such as it is for the majority at the bottom of the pyramid, buying behavior is not quite the same as for mainstream consumers. At least four patterns emerge … Continue reading
Posted in BoP, Bottom of the pyramid/Poverty, Business, Culture & research, Marketing, pay as you go economy
Tagged bop, purchasing patterns
Its not as simple as trust
Just came across this article in the Business Standard – “The New Holy Grail” – a long rambling incoherent report on a recent presentation by The Boston Consulting Group on the ‘The Next Billion‘ (PDF) customers. One wonders if its … Continue reading
Posted in BoP, Bottom of the pyramid/Poverty, Business, Culture & research, India/Asia/China, Marketing, pay as you go economy, Pondering
Tagged bop
Pondering the mobile innovation divide
Vanderbeeken has an interesting post up on Putting People First today, one that made me think about the possible reasons why mobile services and application areas in the developed world (read the United States) are a bit behind the rest … Continue reading
Posted in BoP, Mobile platform, Pondering
Tagged bop, global, innovation, mobile
Brand strategy and the bottom of the pyramid
We’ve been considering the relevance of a brand at the bottom of the pyramid or the low income segment of the emerging markets and an interesting observation led to many questions on how branding works in this environment. It has … Continue reading
Posted in BoP, Bottom of the pyramid/Poverty, Business, Culture & research, Marketing, Strategy
Tagged bop, bop marketing, brand, design, emerging markets, market creation
