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- Why South Africa should not be the entry point to reach Africa's emerging consumer markets May 26, 2012 Niti Bhan
- Lost in transliteration May 26, 2012 Niti Bhan
- Design for the next billion 2012: What's missing? May 23, 2012 Niti Bhan
- Aspiring changes; inspiring futures May 18, 2012 Niti Bhan
Tag Archives: bop consumer
Maximising the value of their investment
Every decision to spend money – with the exception of an impulse buy of sweets or a newspaper when there is some change available – made by those who manage on uncertain incomes at the base of the pyramid could … Continue reading
Posted in Africa, BoP, Bottom of the pyramid/Poverty, Culture & research, Design, India/Asia/China, Marketing, pay as you go economy, Strategy
Tagged bop consumer
