Tag Archives: innovation

The fortune at the bottom of the pyramid begins with understanding

The challenge for marketers of consumer products and services, or retailers for that matter, is to develop a robust methodology that can continuously anticipate and meet or exceed these rapidly changing consumer expectations relating to products and services (which products … Continue reading

Posted in BoP, Bottom of the pyramid/Poverty, Business, Culture & research, Design, Marketing, Mobile platform, pay as you go economy, Strategy | Tagged , , , , , , ,

Business model innovation – an opportunity for cross pollination

I don’t think I’m saying anything new here, nor am I saying anything I’ve not said before. However, the impulse that is driving me to say it again, perhaps in a new way or with a different choice of words, … Continue reading

Posted in BoP, Bottom of the pyramid/Poverty, Business, India/Asia/China, Marketing, Mobile platform, pay as you go economy, Strategy | Tagged

Prototyping to reality: niche mobiles for unmet needs

In May 2006, a little news snippet about a team of undergraduate students having successfully developed Amharic text for the mobile phone caught my eye when I was creating the Design Directory newsletter. Back then, the news article ended with … Continue reading

Posted in BoP, Bottom of the pyramid/Poverty, Culture & research, Design, Mobile platform, pay as you go economy, Strategy | Tagged ,

Pondering the mobile innovation divide

Vanderbeeken has an interesting post up on Putting People First today, one that made me think about the possible reasons why mobile services and application areas in the developed world (read the United States) are a bit behind the rest … Continue reading

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