Tag Archives: mobile internet

One example of the role of mobiles in creating a market at the BoP

After musing on the role of the mobile phone in market creation at the base of the pyramid, I came across this report on  a co-operative in Ghana that signed up 200 farmers with Tradenet, an online agricultural market application … Continue reading

Posted in BoP, Bottom of the pyramid/Poverty, Marketing, Mobile platform, pay as you go economy | Tagged , , , , ,

A whole new web

The “Rest of world” can now afford to buy a phone. People who never thought they could afford one will own one by 2009. Those with 50 euro budgets can now afford cheap smart phones that let them surf the … Continue reading

Posted in Bottom of the pyramid/Poverty, Business, Mobile platform, pay as you go economy, Strategy | Tagged ,

The most insightful observation on the mobile internet experience for the BoP

This is not to say that these billions of mobile phones do not have the potential to access content from the web – rather, the  traditional browser-based paradigm of internet usage does not cater to them. The idea that the … Continue reading

Posted in BoP, Bottom of the pyramid/Poverty, Culture & research, Design, Mobile platform, pay as you go economy, Strategy | Tagged , , , , , ,