Perspective- After years of sparse rain, the floodgates opened May 7, 2013 Niti Bhan
- Impact of mainstreaming and commodification of cyber cafe services May 4, 2013 Niti Bhan
- The role of the cyber cafe: Assisted entry ramp onto the information superhighway to use a cliche May 4, 2013 Niti Bhan
- Estimating price in unexplored and untapped markets May 3, 2013 Niti Bhan
- Mobile phones and China: Two concurrent factors of global urbanization of rural African market towns. May 3, 2013 Niti Bhan
Tag Archives: mobile internet
One example of the role of mobiles in creating a market at the BoP
After musing on the role of the mobile phone in market creation at the base of the pyramid, I came across this report on a co-operative in Ghana that signed up 200 farmers with Tradenet, an online agricultural market application … Continue reading
Posted in BoP, Bottom of the pyramid/Poverty, Marketing, Mobile platform, pay as you go economy
Tagged bop, bop marketing, market creation, mobile, mobile internet, social impact
A whole new web
The “Rest of world” can now afford to buy a phone. People who never thought they could afford one will own one by 2009. Those with 50 euro budgets can now afford cheap smart phones that let them surf the … Continue reading
Posted in Bottom of the pyramid/Poverty, Business, Mobile platform, pay as you go economy, Strategy
Tagged global, mobile internet
The most insightful observation on the mobile internet experience for the BoP
This is not to say that these billions of mobile phones do not have the potential to access content from the web – rather, the traditional browser-based paradigm of internet usage does not cater to them. The idea that the … Continue reading
