Tag Archives: mobile

One example of the role of mobiles in creating a market at the BoP

Posted on September 9, 2008 by

After musing on the role of the mobile phone in market creation at the base of the pyramid, I came across this report on  a co-operative in Ghana that signed up 200 farmers with Tradenet, an online agricultural market application … Continue reading →

Posted in BoP, Bottom of the pyramid/Poverty, Marketing, Mobile platform, pay as you go economy | Tagged , , , , ,

Tomorrow, the Moon: Nokia’s plans for rural China

Posted on August 30, 2008 by

Nokia is making waves in the handset market in rural China, targeted as their next big emerging market. If their success is sustained, it will become a case study in the annals of how a multinational can create an entirely … Continue reading →

Posted in Business, Culture & research, Design, India/Asia/China, Marketing, Mobile platform, pay as you go economy, Strategy | Tagged , ,

Pondering the mobile innovation divide

Posted on December 11, 2007 by

Vanderbeeken has an interesting post up on Putting People First today, one that made me think about the possible reasons why mobile services and application areas in the developed world (read the United States) are a bit behind the rest … Continue reading →

Posted in BoP, Mobile platform, Pondering | Tagged , , ,

The most insightful observation on the mobile internet experience for the BoP

Posted on December 3, 2007 by

This is not to say that these billions of mobile phones do not have the potential to access content from the web – rather, the  traditional browser-based paradigm of internet usage does not cater to them. The idea that the … Continue reading →

Posted in BoP, Bottom of the pyramid/Poverty, Culture & research, Design, Mobile platform, pay as you go economy, Strategy | Tagged , , , , , ,