Tag Archives: social impact

One example of the role of mobiles in creating a market at the BoP

After musing on the role of the mobile phone in market creation at the base of the pyramid, I came across this report on¬† a co-operative in Ghana that signed up 200 farmers with Tradenet, an online agricultural market application … Continue reading

Posted in BoP, Bottom of the pyramid/Poverty, Marketing, Mobile platform, pay as you go economy | Tagged , , , , ,

The fortune at the bottom of the pyramid begins with understanding

The challenge for marketers of consumer products and services, or retailers for that matter, is to develop a robust methodology that can continuously anticipate and meet or exceed these rapidly changing consumer expectations relating to products and services (which products … Continue reading

Posted in BoP, Bottom of the pyramid/Poverty, Business, Culture & research, Design, Marketing, Mobile platform, pay as you go economy, Strategy | Tagged , , , , , , ,

Affluenza by Oliver James and thoughts on mainstream consumer culture

The title caught my eye in the local Borders the other day – I’d gone to look for Zakaria’s Post American World which they still can’t find any. I suppose I’ll have to pop into Kinokuniya in the city to … Continue reading

Posted in Books, BoP, Bottom of the pyramid/Poverty, Culture & research, Design, Pondering | Tagged ,