Perspective- After years of sparse rain, the floodgates opened May 7, 2013 Niti Bhan
- Impact of mainstreaming and commodification of cyber cafe services May 4, 2013 Niti Bhan
- The role of the cyber cafe: Assisted entry ramp onto the information superhighway to use a cliche May 4, 2013 Niti Bhan
- Estimating price in unexplored and untapped markets May 3, 2013 Niti Bhan
- Mobile phones and China: Two concurrent factors of global urbanization of rural African market towns. May 3, 2013 Niti Bhan
Tag Archives: social impact
One example of the role of mobiles in creating a market at the BoP
After musing on the role of the mobile phone in market creation at the base of the pyramid, I came across this report on a co-operative in Ghana that signed up 200 farmers with Tradenet, an online agricultural market application … Continue reading
Posted in BoP, Bottom of the pyramid/Poverty, Marketing, Mobile platform, pay as you go economy
Tagged bop, bop marketing, market creation, mobile, mobile internet, social impact
The fortune at the bottom of the pyramid begins with understanding
The challenge for marketers of consumer products and services, or retailers for that matter, is to develop a robust methodology that can continuously anticipate and meet or exceed these rapidly changing consumer expectations relating to products and services (which products … Continue reading
Affluenza by Oliver James and thoughts on mainstream consumer culture
The title caught my eye in the local Borders the other day – I’d gone to look for Zakaria’s Post American World which they still can’t find any. I suppose I’ll have to pop into Kinokuniya in the city to … Continue reading
Posted in Books, BoP, Bottom of the pyramid/Poverty, Culture & research, Design, Pondering
Tagged design, social impact
