Tag Archives: social impact

One example of the role of mobiles in creating a market at the BoP

Posted on September 9, 2008 by

After musing on the role of the mobile phone in market creation at the base of the pyramid, I came across this report on  a co-operative in Ghana that signed up 200 farmers with Tradenet, an online agricultural market application … Continue reading →

Posted in BoP, Bottom of the pyramid/Poverty, Marketing, Mobile platform, pay as you go economy | Tagged , , , , ,

The fortune at the bottom of the pyramid begins with understanding

Posted on September 9, 2008 by

The challenge for marketers of consumer products and services, or retailers for that matter, is to develop a robust methodology that can continuously anticipate and meet or exceed these rapidly changing consumer expectations relating to products and services (which products … Continue reading →

Posted in BoP, Bottom of the pyramid/Poverty, Business, Culture & research, Design, Marketing, Mobile platform, pay as you go economy, Strategy | Tagged , , , , , , ,

Affluenza by Oliver James and thoughts on mainstream consumer culture

Posted on July 18, 2008 by

The title caught my eye in the local Borders the other day – I’d gone to look for Zakaria’s Post American World which they still can’t find any. I suppose I’ll have to pop into Kinokuniya in the city to … Continue reading →

Posted in Books, BoP, Bottom of the pyramid/Poverty, Culture & research, Design, Pondering | Tagged ,