Tag Archives: user research

The fortune at the bottom of the pyramid begins with understanding

Posted on September 9, 2008 by

The challenge for marketers of consumer products and services, or retailers for that matter, is to develop a robust methodology that can continuously anticipate and meet or exceed these rapidly changing consumer expectations relating to products and services (which products … Continue reading →

Posted in BoP, Bottom of the pyramid/Poverty, Business, Culture & research, Design, Marketing, Mobile platform, pay as you go economy, Strategy | Tagged , , , , , , ,

BoP marketing: Do we know whom we’re talking to?

Posted on August 31, 2008 by

This post has been inspired by reading Rob Katz’s recent post “Market creation at the Base of the Pyramid; it isn’t easy” over at nextbillion.net. I’d been ruminating on pricing strategies and new transaction models designed to suit the challenge … Continue reading →

Posted in BoP, Bottom of the pyramid/Poverty, Business, Culture & research, Design, Ethics, Marketing, pay as you go economy, Strategy | Tagged , ,

The most insightful observation on the mobile internet experience for the BoP

Posted on December 3, 2007 by

This is not to say that these billions of mobile phones do not have the potential to access content from the web – rather, the  traditional browser-based paradigm of internet usage does not cater to them. The idea that the … Continue reading →

Posted in BoP, Bottom of the pyramid/Poverty, Culture & research, Design, Mobile platform, pay as you go economy, Strategy | Tagged , , , , , ,