A touch of bollywood

Since I don’t yet know how to put a video box here, I’m linking to an excellent example of how communication design’s biggest challenge is solved in India. That song is a rousing message to the country, reminiscent of the movies being made from the mid fifties to the early seventies on socialist themes. How else could you begin to communicate complex concepts across socio-linguistic and cultural barriers such as those across India’s? via emotion of course.

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