Make it easy to choose

Life is hard when you’re living at the bottom of the economic pyramid. Managing on an irregular and unpredictable income means that every purchasing decision must be considered like an investment. You want more than just value for money, you wanted a guaranteed return on your investment.

Even for a cup of tea.

Advertisements
This entry was posted in Africa, BoP, Bottom of the pyramid/Poverty, Business, Culture & research, Design, Marketing, pay as you go economy, Strategy. Bookmark the permalink.