Monthly Archives: April 2008

Purchasing patterns on unpredictable incomes

When income is irregular and unpredictable, both in amount and frequency, such as it is for the majority at the bottom of the pyramid, buying behavior is not quite the same as for mainstream consumers. At least four patterns emerge … Continue reading

Posted in BoP, Bottom of the pyramid/Poverty, Business, Culture & research, Marketing, pay as you go economy | Tagged ,