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Monthly Archives: August 2008
BoP marketing: Do we know whom we’re talking to?
This post has been inspired by reading Rob Katz’s recent post “Market creation at the Base of the Pyramid; it isn’t easy” over at nextbillion.net. I’d been ruminating on pricing strategies and new transaction models designed to suit the challenge … Continue reading
Posted in BoP, Bottom of the pyramid/Poverty, Business, Culture & research, Design, Ethics, Marketing, pay as you go economy, Strategy
Tagged bop, marketing, user research
Tomorrow, the Moon: Nokia’s plans for rural China
Nokia is making waves in the handset market in rural China, targeted as their next big emerging market. If their success is sustained, it will become a case study in the annals of how a multinational can create an entirely … Continue reading
Posted in Business, Culture & research, Design, India/Asia/China, Marketing, Mobile platform, pay as you go economy, Strategy
Tagged china, mobile, nokia
An open letter to my teachers of design
Photo credit: James Hicks Dear NiD, I walked out on you without a word of explanation just over 18 years ago, one day. Perhaps the time has come to talk about many things, as the Walrus said, including cabbages … Continue reading
But what about the people?
Recently, we’ve been seeing a lot of to-be-expected buzz and activity around the mobile web or ‘mobweb’ as I’ve been randomly calling it for the past couple of years, complete with the requisite Northern California conferences on “The Future of…” … Continue reading
Posted in Uncategorized
The essence of poverty is the asymmetry of information
Right after the previous post, I came across this intriguing conversation in Time, The Creative Capitalism Roundtable, between Bill Gates, CK Prahalad and others sharing their thoughts on poverty, the BoP and creative capitalism. Naturally, Prahalad’s thoughts on the cellphone … Continue reading
The Indian BoP market experience: fact or fantasy?
Minutes after I came across this piece written in LiveMint, associated with the Wall Street Journal, claiming there really wasn’t a profitable market at the Bottom of the Pyramid, and certainly not one worth the effort it would take to … Continue reading
Posted in Uncategorized
Women and mobile phones
Continuing our searches on the influence of the mobile phone on the status and standing of women, particularly in the developing world, David discovered that Kutoma Wakunuma quoted in our earlier post has written up some of her observations from … Continue reading
