Coping with variations in language and literacy

Christmas Eve 2009, Singapore

This cleaning station next to the petrol pump caught my eye last night. With the increasing numbers of migrant labour available affordably in Singapore these days, one can't predict their educational background or language skills – you can see workers from mainland China, Bangladesh, Indonesia etc The use of pictograms is a simple and easy way to ensure communication regardless of whom you choose to employ.

This entry was posted in Bottom of the pyramid/Poverty, Culture & research, Design, Marketing. Bookmark the permalink.