Monthly Archives: January 2010

2010: Pondering the future…

Four years ago in first week of January 2006, I set myself the goal to give voice for the user at the very bottom of the social and economic pyramid, so that she too could be heard. Having experienced the … Continue reading

Posted in Personal

Demanding savvy customers at the BoP

Probably the most successful global BoP consumer product today is the mobile phone and its attendant services. While there's fodder for a separate post to follow contained within that specific sentence, this one looks at the reasonably maturing market as … Continue reading

Posted in Bottom of the pyramid/Poverty, Business, Culture & research, Marketing, Mobile platform, pay as you go economy, Strategy | 2 Comments

The trickle-up influence of design for the bottom of the pyramid

The most common question posed by designers (at the Design Factory, in Finland) has been “What is different about designing for the BoP from the way I already design for mainstream consumers?” Its a good question to ask, because it … Continue reading

Posted in Bottom of the pyramid/Poverty, Business, Culture & research, Design, Ecodesign, Environment, Marketing, pay as you go economy, Strategy | 2 Comments