Author Archives: Niti Bhan

2010: Pondering the future…

Four years ago in first week of January 2006, I set myself the goal to give voice for the user at the very bottom of the social and economic pyramid, so that she too could be heard. Having experienced the … Continue reading

Posted in Personal

Demanding savvy customers at the BoP

Probably the most successful global BoP consumer product today is the mobile phone and its attendant services. While there's fodder for a separate post to follow contained within that specific sentence, this one looks at the reasonably maturing market as … Continue reading

Posted in Bottom of the pyramid/Poverty, Business, Culture & research, Marketing, Mobile platform, pay as you go economy, Strategy | 2 Comments

The trickle-up influence of design for the bottom of the pyramid

The most common question posed by designers (at the Design Factory, in Finland) has been “What is different about designing for the BoP from the way I already design for mainstream consumers?” Its a good question to ask, because it … Continue reading

Posted in Bottom of the pyramid/Poverty, Business, Culture & research, Design, Ecodesign, Environment, Marketing, pay as you go economy, Strategy | 2 Comments

Coping with variations in language and literacy

Christmas Eve 2009, Singapore This cleaning station next to the petrol pump caught my eye last night. With the increasing numbers of migrant labour available affordably in Singapore these days, one can't predict their educational background or language skills – … Continue reading

Posted in Bottom of the pyramid/Poverty, Culture & research, Design, Marketing

Food for thought: Marshall McLuhan interview, Playboy March 1969

From “The Playboy Interview: Marshall McLuhan”, Playboy Magazine, March 1969. © Playboy PLAYBOY: To borrow Henry Gibson’s oft-repeated one-line poem on Rowan and Martin’s Laugh-In — “Marshall McLuhan, what are you doin’?” McLUHAN: Sometimes I wonder. I’m making explorations. I … Continue reading

Posted in Culture & research

“It seems that destiny has taken a hand” ~ casablanca

My little netbook, the 10" eeePC that has been my workhorse in Helsinki for most of this year, was dead on arrival here in Singapore a couple of days ago. Driven by a deadline to submit final documentation to the … Continue reading

Posted in Personal

India’s telco price wars; a street view

This issue of Businessworld caught my eye on the flight from India, with its accompanying cover story full of informative graphs and numbers. Anecdotal evidence from the rental car driver tells me that some gaps exist between marketing and the … Continue reading

Posted in Bottom of the pyramid/Poverty, Business, Culture & research, Marketing, Mobile platform, pay as you go economy, Strategy