Every decision to spend money – with the exception of an impulse buy of sweets or a newspaper when there is some change available – made by those who manage on uncertain incomes at the base of the pyramid could … Continue reading
The Economist reports on the most recent work by Martin Ravallion and two colleagues, World Bank researchers who first drew the global poverty line at “a dollar a day” over a decade ago. Starting again from scratch and based on … Continue reading
The Economist calls it the “the biggest thing to pass between India and South Africa since Mahatma Gandhi moved from one country to the other.” They add their voice to the speculation online about Bharti Airtel, the largest mobile-phone operator … Continue reading
Life is hard when you’re living at the bottom of the economic pyramid. Managing on an irregular and unpredictable income means that every purchasing decision must be considered like an investment. You want more than just value for money, you … Continue reading
Three weeks traveling through the back end of South Africa – considered the most advanced nation on the African continent – has been an unusual journey in many ways, particularly for an Indian. My mother opened my eyes today when … Continue reading
Unpredictable income and the lack of a safety net – this best describes the decision making environment that influences purchases and consumer behaviour at the bottom of the pyramid. What differentiates this market from the other 10% is the inability … Continue reading
Where a task that would take the rest of us fifteen minutes or a phone call or just simply Google can take a few hours or even a whole day.