Category Archives: BoP

Maximising the value of their investment

Every decision to spend money – with the exception of an impulse buy of sweets or a newspaper when there is some change available – made by those who manage on uncertain incomes at the base of the pyramid could … Continue reading

Posted in Africa, BoP, Bottom of the pyramid/Poverty, Culture & research, Design, India/Asia/China, Marketing, pay as you go economy, Strategy | Tagged

Mobile phone ecosystem of services for BoP and rural India

Thinking about the post I’d written last week about the various Indian companies planning to enter the smaller towns and villages of India with Chinese made mobile phones at affordable prices, it struck me that there might be a way … Continue reading

Posted in BoP, Bottom of the pyramid/Poverty, India/Asia/China, Mobile platform, pay as you go economy, Strategy

One example of the role of mobiles in creating a market at the BoP

After musing on the role of the mobile phone in market creation at the base of the pyramid, I came across this report on  a co-operative in Ghana that signed up 200 farmers with Tradenet, an online agricultural market application … Continue reading

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The fortune at the bottom of the pyramid begins with understanding

The challenge for marketers of consumer products and services, or retailers for that matter, is to develop a robust methodology that can continuously anticipate and meet or exceed these rapidly changing consumer expectations relating to products and services (which products … Continue reading

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Contemplating the role of the mobile phone in market creation

I just came across this article titled “The Emerging Markets Cell Phone Index” from SeekingAlpha, an investor’s site. Here’s a longish snippet that encapsulates the basic message – track cellphone sales in emerging markets as an indicator of economic performance. … Continue reading

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International Marketing at the Bottom of the Pyramid by Richard Fletcher

Here is the PDF of the paper titled “International Marketing at the Bottom of the Pyramid” by Richard Fletcher of the University of Western Sydney. From the paper’s summation, From this above research into communication, it appears necessary for managers … Continue reading

Posted in BoP, Bottom of the pyramid/Poverty, Culture & research, Marketing, Strategy | Tagged

Piggybacking on other distribution systems?

I’ve been ruminating over the challenge of getting a vital product out to those who need it the most in developing countries, the overlooked and the underserved at the base of the pyramid, ever since I read Rob Katz’ post … Continue reading

Posted in BoP, Bottom of the pyramid/Poverty, Business, Marketing, pay as you go economy, Pondering | Tagged , ,