Category Archives: Ecodesign

The trickle-up influence of design for the bottom of the pyramid

The most common question posed by designers (at the Design Factory, in Finland) has been “What is different about designing for the BoP from the way I already design for mainstream consumers?” Its a good question to ask, because it … Continue reading

Posted in Bottom of the pyramid/Poverty, Business, Culture & research, Design, Ecodesign, Environment, Marketing, pay as you go economy, Strategy | 2 Comments

Can big business save the world? It depends…

Jared Diamond's op ed in the NYT struck me with the question he posed, which is whether big business can save the world. Diamond went on to use Walmart, Chevron and Coca Cola as examples. I leave  it to you … Continue reading

Posted in Bottom of the pyramid/Poverty, Business, Culture & research, Design, Ecodesign, Environment, Ethics, Marketing, Minimal footprint, Mobile platform, pay as you go economy, Strategy

*This* is a design revolution

Reading Helen Walter's review of Emily Pilloton's book Design Revolution in Businessweek titled "This is a design revolution?" made me wonder what would happen if we approached doing business with the BoP without the filter of "social impact" or "doing … Continue reading

Posted in Bottom of the pyramid/Poverty, Business, Culture & research, Design, Ecodesign, Environment, Ethics, Marketing, Minimal footprint, pay as you go economy, Strategy

How the next billion (or two) customers will influence industrial design

More than one billion cellphones were sold on the planet Earth in 2007. In the year 2009, almost 65% of all the human beings on this planet will have a mobile phone.  Nokia estimates that there will be 4 billion … Continue reading

Posted in BoP, Bottom of the pyramid/Poverty, Business, Culture & research, Design, Ecodesign, Environment, Minimal footprint, Mobile platform, Pondering

Design for an emerging world

The Torino World Design Capital 2008 website has just published my opinion piece written for them, here’s a longish excerpt to encourage you to read the whole article. Poverty, culture and the environment are the three global megatrends that are … Continue reading

Posted in BoP, Bottom of the pyramid/Poverty, Culture & research, Design, Ecodesign | Tagged ,