Category Archives: Ethics

Can big business save the world? It depends…

Jared Diamond's op ed in the NYT struck me with the question he posed, which is whether big business can save the world. Diamond went on to use Walmart, Chevron and Coca Cola as examples. I leave  it to you … Continue reading

Posted in Bottom of the pyramid/Poverty, Business, Culture & research, Design, Ecodesign, Environment, Ethics, Marketing, Minimal footprint, Mobile platform, pay as you go economy, Strategy

*This* is a design revolution

Reading Helen Walter's review of Emily Pilloton's book Design Revolution in Businessweek titled "This is a design revolution?" made me wonder what would happen if we approached doing business with the BoP without the filter of "social impact" or "doing … Continue reading

Posted in Bottom of the pyramid/Poverty, Business, Culture & research, Design, Ecodesign, Environment, Ethics, Marketing, Minimal footprint, pay as you go economy, Strategy

Women at the BoP: what does it mean when your money belongs to you?

Photocredit: WSJ slideshow I came across the following anecdote from the CGAP blog referencing biometric identification technology as a means for financial services to serve their BoP customers and it gives rise to some food for thought. Here's the snippet … Continue reading

Posted in Bottom of the pyramid/Poverty, Business, Culture & research, Design, Ethics, Marketing, pay as you go economy, Strategy

Photoblogging: Stocking up inventory in BoP retail

All photographs taken by the author on 20th February 2009 in Januiay, Iloilo, The Philippines.

Posted in Bottom of the pyramid/Poverty, Business, Culture & research, Design, Ethics, Marketing, pay as you go economy, Strategy

Reflecting on managing retail at the BoP (Prepaid Economy project)

Ma Fe's sari sari shop, The Philippines, March 1st, 2009 When I think about my time in the filipino village earlier this year, the most significant learnings from the field are the ones I never really wrote about or pondered … Continue reading

Posted in Bottom of the pyramid/Poverty, Business, Culture & research, Ethics, Marketing, Mobile platform, pay as you go economy, Strategy

BoP market segmentation: a chicken and egg dilemma?

The idea that has captured my imagination for the past couple of day is the question I've attempted to pose in the title of this post. "Consumers" do not exist, they are not a human archetype like hunter, hero, traveler … Continue reading

Posted in Bottom of the pyramid/Poverty, Business, Culture & research, Design, Ethics, Marketing, Mobile platform, pay as you go economy, Strategy

Creating a market among the BoP: my ethical struggles online

Its interesting for me to note that the category "Ethics" has been a part of this blog from its inception although I'll confess to not really knowing why I was adding it to the list. I've the least amount of … Continue reading

Posted in Bottom of the pyramid/Poverty, Business, Culture & research, Design, Ethics, Marketing, Mobile platform, pay as you go economy, Strategy | 4 Comments