Category Archives: India/Asia/China

Maximising the value of their investment

Every decision to spend money – with the exception of an impulse buy of sweets or a newspaper when there is some change available – made by those who manage on uncertain incomes at the base of the pyramid could … Continue reading

Posted in Africa, BoP, Bottom of the pyramid/Poverty, Culture & research, Design, India/Asia/China, Marketing, pay as you go economy, Strategy | Tagged

Mobile phone ecosystem of services for BoP and rural India

Thinking about the post I’d written last week about the various Indian companies planning to enter the smaller towns and villages of India with Chinese made mobile phones at affordable prices, it struck me that there might be a way … Continue reading

Posted in BoP, Bottom of the pyramid/Poverty, India/Asia/China, Mobile platform, pay as you go economy, Strategy

The iPhone in India: Veni, vidi, where did it go?

Research for the previous post on mobile phones and India turned up some interesting tidbits on that much heralded icon of smart phones: Apple’s iPhone. (I expect drumrolls to sound, please) Neelakantan’s comments reminded me of an insightful link left … Continue reading

Posted in Culture & research, Design, India/Asia/China, Marketing, Mobile platform, pay as you go economy, Strategy | Tagged ,

Design, branding and the challenge of ‘cheap Chinese imports’

Nokia’s successful capture of the mobile phone market in China led me to think about the phenomena of ‘cheap Chinese imports’ and the challenge they pose to established brands that come with warranties, service centers and of course, reputation. Particularly … Continue reading

Posted in BoP, Business, Design, India/Asia/China, Marketing, Mobile platform, pay as you go economy, Strategy

Tomorrow, the Moon: Nokia’s plans for rural China

Nokia is making waves in the handset market in rural China, targeted as their next big emerging market. If their success is sustained, it will become a case study in the annals of how a multinational can create an entirely … Continue reading

Posted in Business, Culture & research, Design, India/Asia/China, Marketing, Mobile platform, pay as you go economy, Strategy | Tagged , ,

African potential, Indian experience

The Economist calls it the “the biggest thing to pass between India and South Africa since Mahatma Gandhi moved from one country to the other.” They add their voice to the speculation online about Bharti Airtel, the largest mobile-phone operator … Continue reading

Posted in Africa, Bottom of the pyramid/Poverty, Business, India/Asia/China, Marketing, Mobile platform, pay as you go economy, Strategy

Its not as simple as trust

Just came across this article in the Business Standard – “The New Holy Grail” – a long rambling incoherent report on a recent presentation by The Boston Consulting Group on the ‘The Next Billion‘ (PDF) customers. One wonders if its … Continue reading

Posted in BoP, Bottom of the pyramid/Poverty, Business, Culture & research, India/Asia/China, Marketing, pay as you go economy, Pondering | Tagged