Category Archives: Minimal footprint

Can big business save the world? It depends…

Jared Diamond's op ed in the NYT struck me with the question he posed, which is whether big business can save the world. Diamond went on to use Walmart, Chevron and Coca Cola as examples. I leave  it to you … Continue reading

Posted in Bottom of the pyramid/Poverty, Business, Culture & research, Design, Ecodesign, Environment, Ethics, Marketing, Minimal footprint, Mobile platform, pay as you go economy, Strategy

*This* is a design revolution

Reading Helen Walter's review of Emily Pilloton's book Design Revolution in Businessweek titled "This is a design revolution?" made me wonder what would happen if we approached doing business with the BoP without the filter of "social impact" or "doing … Continue reading

Posted in Bottom of the pyramid/Poverty, Business, Culture & research, Design, Ecodesign, Environment, Ethics, Marketing, Minimal footprint, pay as you go economy, Strategy

Godrej: Setting the bar for BoP innovation in consumer marketing?

Image of Godrej Chotukool from the WSJ Distracted by the coolness of the product, I overlooked the real story developing in the Indian consumer market. New ways of distributing, new ways of creating and meeting demand, in ways that proffer … Continue reading

Posted in Bottom of the pyramid/Poverty, Business, Culture & research, Design, Marketing, Minimal footprint, Mobile platform, pay as you go economy, Strategy

Lessons from the BoP 9: Uncertainty is the only certainty

How do you communicate the concept of "being comfortable with ambiguous, uncertain working conditions" across the vast cultural divide of the absolute North and the easily adaptable East? I, myself, have just had my assumptions about the BoP, in context … Continue reading

Posted in Bottom of the pyramid/Poverty, Business, Culture & research, Ethics, Minimal footprint, pay as you go economy, Strategy

Lessons from the BoP 8: Assumptions of contextual knowledge questioned to lower barriers to acceptance

Quite a few people, all quite wellknown in their fields, mostly from high tech industries, have said the equivalent regarding the BoP – "just give them the technology and they'll figure everything else out, look how creative they are etc" … Continue reading

Posted in Bottom of the pyramid/Poverty, Business, Culture & research, Design, Ethics, Minimal footprint, Mobile platform, pay as you go economy, Strategy

Banking on the future of mobile financial transactions

Espoo, Finland on 6th November 2009 Bo Harald of Tieto Corporation shared a vision of the future that his company has been working on along with many other stakehholders. They are already in the process of implementating eInvoicing, part of … Continue reading

Posted in Bottom of the pyramid/Poverty, Business, Culture & research, Design, Ethics, Marketing, Minimal footprint, Mobile platform, pay as you go economy, Strategy | 1 Comment

The increasing global influence of pay as you go OR do you need a ‘top up’?

Fuel is already a pay as you go – or prepaid – necessity just like airtime for the mobile phone. While upto 90% of the African continent is on prepaid mobile plans – Egypt as high as 98% – the … Continue reading

Posted in Business, Culture & research, Marketing, Minimal footprint, pay as you go economy, Strategy