Tag Archives: bop

Pondering the mobile innovation divide

Vanderbeeken has an interesting post up on Putting People First today, one that made me think about the possible reasons why mobile services and application areas in the developed world (read the United States) are a bit behind the rest … Continue reading

Posted in BoP, Mobile platform, Pondering | Tagged , , ,

Brand strategy and the bottom of the pyramid

We’ve been considering the relevance of a brand at the bottom of the pyramid or the low income segment of the emerging markets and an interesting observation led to many questions on how branding works in this environment. It has … Continue reading

Posted in BoP, Bottom of the pyramid/Poverty, Business, Culture & research, Marketing, Strategy | Tagged , , , , ,