Monthly Archives: June 2008

The increasing global influence of pay as you go OR do you need a ‘top up’?

Fuel is already a pay as you go – or prepaid – necessity just like airtime for the mobile phone. While upto 90% of the African continent is on prepaid mobile plans – Egypt as high as 98% – the … Continue reading

Posted in Business, Culture & research, Marketing, Minimal footprint, pay as you go economy, Strategy