Niti Bhan’s blog- Diagnosis Case Study: Alignment of Intent, Actions, and Outcomes for Public Sector ROI
- Diagnostics: Preparedness for Resilience to Shocks
- Diagnosis Case Study: Using the 5D framework for inclusive business model analysis
- Impact of Increasing Complexity on Product Development Strategy
- Research paradigms; Knowledge systems; Theoretical frameworks
Tag Archives: emerging markets
Coming soon! My very own mobile information device
Out of stock already due to the holidays, the eeePC by ASUS has apparently been flying off the shelves at the local Challenger superstore in Singapore. As the sales assistant walked me to the customer service counter where I could … Continue reading
Posted in Marketing, Mobile platform
Tagged emerging markets
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Emerging market strategies: Planning and flexibility
Nothing ever goes according to plan, particularly in the developing world, and being flexible is the key to accomplishing your objectives. Sounds simple, doesn’t it? But what does this actually mean for those of us who’ve created plans, implemented strategies … Continue reading
Posted in BoP, Bottom of the pyramid/Poverty, Culture & research, pay as you go economy, Strategy
Tagged emerging markets
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Brand strategy and the bottom of the pyramid
We’ve been considering the relevance of a brand at the bottom of the pyramid or the low income segment of the emerging markets and an interesting observation led to many questions on how branding works in this environment. It has … Continue reading
Posted in BoP, Bottom of the pyramid/Poverty, Business, Culture & research, Marketing, Strategy
Tagged bop, bop marketing, brand, design, emerging markets, market creation
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The most insightful observation on the mobile internet experience for the BoP
This is not to say that these billions of mobile phones do not have the potential to access content from the web – rather, the traditional browser-based paradigm of internet usage does not cater to them. The idea that the … Continue reading
Posted in BoP, Bottom of the pyramid/Poverty, Culture & research, Design, Mobile platform, pay as you go economy, Strategy
Tagged africa, bop marketing, emerging futures, emerging markets, mobile, mobile internet, user research
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Perspective 2.0 