Tag Archives: emerging markets

Coming soon! My very own mobile information device

Out of stock already due to the holidays, the eeePC by ASUS has apparently been flying off the shelves at the local Challenger superstore in Singapore. As the sales assistant walked me to the customer service counter where I could … Continue reading

Posted in Marketing, Mobile platform | Tagged

Emerging market strategies: Planning and flexibility

Nothing ever goes according to plan, particularly in the developing world, and being flexible is the key to accomplishing your objectives. Sounds simple, doesn’t it? But what does this actually mean for those of us who’ve created plans, implemented strategies … Continue reading

Posted in BoP, Bottom of the pyramid/Poverty, Culture & research, pay as you go economy, Strategy | Tagged

Brand strategy and the bottom of the pyramid

We’ve been considering the relevance of a brand at the bottom of the pyramid or the low income segment of the emerging markets and an interesting observation led to many questions on how branding works in this environment. It has … Continue reading

Posted in BoP, Bottom of the pyramid/Poverty, Business, Culture & research, Marketing, Strategy | Tagged , , , , ,

The most insightful observation on the mobile internet experience for the BoP

This is not to say that these billions of mobile phones do not have the potential to access content from the web – rather, theĀ  traditional browser-based paradigm of internet usage does not cater to them. The idea that the … Continue reading

Posted in BoP, Bottom of the pyramid/Poverty, Culture & research, Design, Mobile platform, pay as you go economy, Strategy | Tagged , , , , , ,