Tag Archives: bop

One example of the role of mobiles in creating a market at the BoP

After musing on the role of the mobile phone in market creation at the base of the pyramid, I came across this report onĀ  a co-operative in Ghana that signed up 200 farmers with Tradenet, an online agricultural market application … Continue reading

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The fortune at the bottom of the pyramid begins with understanding

The challenge for marketers of consumer products and services, or retailers for that matter, is to develop a robust methodology that can continuously anticipate and meet or exceed these rapidly changing consumer expectations relating to products and services (which products … Continue reading

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Contemplating the role of the mobile phone in market creation

I just came across this article titled “The Emerging Markets Cell Phone Index” from SeekingAlpha, an investor’s site. Here’s a longish snippet that encapsulates the basic message – track cellphone sales in emerging markets as an indicator of economic performance. … Continue reading

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BoP marketing: Do we know whom we’re talking to?

This post has been inspired by reading Rob Katz’s recent post “Market creation at the Base of the Pyramid; it isn’t easy” over at nextbillion.net. I’d been ruminating on pricing strategies and new transaction models designed to suit the challenge … Continue reading

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The emperor has designer clothes

Design accolades for One Laptop per Child ~ IHT, May 16th 2008 What is the purpose of good design if there is no one who can use it? Like the mythical tree that falls in a forest if no one … Continue reading

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Purchasing patterns on unpredictable incomes

When income is irregular and unpredictable, both in amount and frequency, such as it is for the majority at the bottom of the pyramid, buying behavior is not quite the same as for mainstream consumers. At least four patterns emerge … Continue reading

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Its not as simple as trust

Just came across this article in the Business Standard – “The New Holy Grail” – a long rambling incoherent report on a recent presentation by The Boston Consulting Group on the ‘The Next Billion‘ (PDF) customers. One wonders if its … Continue reading

Posted in BoP, Bottom of the pyramid/Poverty, Business, Culture & research, India/Asia/China, Marketing, pay as you go economy, Pondering | Tagged