Tag Archives: marketing

Contemplating the role of the mobile phone in market creation

I just came across this article titled “The Emerging Markets Cell Phone Index” from SeekingAlpha, an investor’s site. Here’s a longish snippet that encapsulates the basic message – track cellphone sales in emerging markets as an indicator of economic performance. … Continue reading

Posted in BoP, Bottom of the pyramid/Poverty, Business, Marketing, Mobile platform, pay as you go economy, Strategy | Tagged , ,

BoP marketing: Do we know whom we’re talking to?

This post has been inspired by reading Rob Katz’s recent post “Market creation at the Base of the Pyramid; it isn’t easy” over at nextbillion.net. I’d been ruminating on pricing strategies and new transaction models designed to suit the challenge … Continue reading

Posted in BoP, Bottom of the pyramid/Poverty, Business, Culture & research, Design, Ethics, Marketing, pay as you go economy, Strategy | Tagged , ,

The little eeePC that could has become the real “iPod” of personal computing

Not even 6 months have passed since the eeePC has been available for sale and you might say that its too soon to call it “the iPod of” anything. But I beg to disagree. As every other eeePC owner knows, … Continue reading

Posted in Business, Design, Marketing, Strategy | Tagged , , , , ,