Niti Bhan’s blog- Diagnosis Case Study: Alignment of Intent, Actions, and Outcomes for Public Sector ROI
- Diagnostics: Preparedness for Resilience to Shocks
- Diagnosis Case Study: Using the 5D framework for inclusive business model analysis
- Impact of Increasing Complexity on Product Development Strategy
- Research paradigms; Knowledge systems; Theoretical frameworks
Tag Archives: marketing
Contemplating the role of the mobile phone in market creation
I just came across this article titled “The Emerging Markets Cell Phone Index” from SeekingAlpha, an investor’s site. Here’s a longish snippet that encapsulates the basic message – track cellphone sales in emerging markets as an indicator of economic performance. … Continue reading
Posted in BoP, Bottom of the pyramid/Poverty, Business, Marketing, Mobile platform, pay as you go economy, Strategy
Tagged bop, market creation, marketing
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BoP marketing: Do we know whom we’re talking to?
This post has been inspired by reading Rob Katz’s recent post “Market creation at the Base of the Pyramid; it isn’t easy” over at nextbillion.net. I’d been ruminating on pricing strategies and new transaction models designed to suit the challenge … Continue reading
Posted in BoP, Bottom of the pyramid/Poverty, Business, Culture & research, Design, Ethics, Marketing, pay as you go economy, Strategy
Tagged bop, marketing, user research
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The little eeePC that could has become the real “iPod” of personal computing
Not even 6 months have passed since the eeePC has been available for sale and you might say that its too soon to call it “the iPod of” anything. But I beg to disagree. As every other eeePC owner knows, … Continue reading
Perspective 2.0 