Tag Archives: mobile

One example of the role of mobiles in creating a market at the BoP

After musing on the role of the mobile phone in market creation at the base of the pyramid, I came across this report on  a co-operative in Ghana that signed up 200 farmers with Tradenet, an online agricultural market application … Continue reading

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Tomorrow, the Moon: Nokia’s plans for rural China

Nokia is making waves in the handset market in rural China, targeted as their next big emerging market. If their success is sustained, it will become a case study in the annals of how a multinational can create an entirely … Continue reading

Posted in Business, Culture & research, Design, India/Asia/China, Marketing, Mobile platform, pay as you go economy, Strategy | Tagged , ,

Pondering the mobile innovation divide

Vanderbeeken has an interesting post up on Putting People First today, one that made me think about the possible reasons why mobile services and application areas in the developed world (read the United States) are a bit behind the rest … Continue reading

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The most insightful observation on the mobile internet experience for the BoP

This is not to say that these billions of mobile phones do not have the potential to access content from the web – rather, the  traditional browser-based paradigm of internet usage does not cater to them. The idea that the … Continue reading

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