Niti Bhan’s blog- Diagnosis Case Study: Alignment of Intent, Actions, and Outcomes for Public Sector ROI
- Diagnostics: Preparedness for Resilience to Shocks
- Diagnosis Case Study: Using the 5D framework for inclusive business model analysis
- Impact of Increasing Complexity on Product Development Strategy
- Research paradigms; Knowledge systems; Theoretical frameworks
Tag Archives: mobile
One example of the role of mobiles in creating a market at the BoP
After musing on the role of the mobile phone in market creation at the base of the pyramid, I came across this report on a co-operative in Ghana that signed up 200 farmers with Tradenet, an online agricultural market application … Continue reading
Posted in BoP, Bottom of the pyramid/Poverty, Marketing, Mobile platform, pay as you go economy
Tagged bop, bop marketing, market creation, mobile, mobile internet, social impact
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Tomorrow, the Moon: Nokia’s plans for rural China
Nokia is making waves in the handset market in rural China, targeted as their next big emerging market. If their success is sustained, it will become a case study in the annals of how a multinational can create an entirely … Continue reading
Posted in Business, Culture & research, Design, India/Asia/China, Marketing, Mobile platform, pay as you go economy, Strategy
Tagged china, mobile, nokia
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Pondering the mobile innovation divide
Vanderbeeken has an interesting post up on Putting People First today, one that made me think about the possible reasons why mobile services and application areas in the developed world (read the United States) are a bit behind the rest … Continue reading
Posted in BoP, Mobile platform, Pondering
Tagged bop, global, innovation, mobile
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The most insightful observation on the mobile internet experience for the BoP
This is not to say that these billions of mobile phones do not have the potential to access content from the web – rather, the traditional browser-based paradigm of internet usage does not cater to them. The idea that the … Continue reading
Posted in BoP, Bottom of the pyramid/Poverty, Culture & research, Design, Mobile platform, pay as you go economy, Strategy
Tagged africa, bop marketing, emerging futures, emerging markets, mobile, mobile internet, user research
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Perspective 2.0 