Niti Bhan’s blog- Diagnosis Case Study: Alignment of Intent, Actions, and Outcomes for Public Sector ROI
- Diagnostics: Preparedness for Resilience to Shocks
- Diagnosis Case Study: Using the 5D framework for inclusive business model analysis
- Impact of Increasing Complexity on Product Development Strategy
- Research paradigms; Knowledge systems; Theoretical frameworks
Tag Archives: design
The fortune at the bottom of the pyramid begins with understanding
The challenge for marketers of consumer products and services, or retailers for that matter, is to develop a robust methodology that can continuously anticipate and meet or exceed these rapidly changing consumer expectations relating to products and services (which products … Continue reading
Posted in BoP, Bottom of the pyramid/Poverty, Business, Culture & research, Design, Marketing, Mobile platform, pay as you go economy, Strategy
Tagged 5Ds of BoP marketing, bop, bop marketing, design, innovation, market creation, social impact, user research
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An open letter to my teachers of design
Photo credit: James Hicks Dear NiD, I walked out on you without a word of explanation just over 18 years ago, one day. Perhaps the time has come to talk about many things, as the Walrus said, including cabbages … Continue reading
Affluenza by Oliver James and thoughts on mainstream consumer culture
The title caught my eye in the local Borders the other day – I’d gone to look for Zakaria’s Post American World which they still can’t find any. I suppose I’ll have to pop into Kinokuniya in the city to … Continue reading
Posted in Books, BoP, Bottom of the pyramid/Poverty, Culture & research, Design, Pondering
Tagged design, social impact
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The emperor has designer clothes
Design accolades for One Laptop per Child ~ IHT, May 16th 2008 What is the purpose of good design if there is no one who can use it? Like the mythical tree that falls in a forest if no one … Continue reading
The little eeePC that could has become the real “iPod” of personal computing
Not even 6 months have passed since the eeePC has been available for sale and you might say that its too soon to call it “the iPod of” anything. But I beg to disagree. As every other eeePC owner knows, … Continue reading
Brand strategy and the bottom of the pyramid
We’ve been considering the relevance of a brand at the bottom of the pyramid or the low income segment of the emerging markets and an interesting observation led to many questions on how branding works in this environment. It has … Continue reading
Posted in BoP, Bottom of the pyramid/Poverty, Business, Culture & research, Marketing, Strategy
Tagged bop, bop marketing, brand, design, emerging markets, market creation
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Perspective 2.0 