Tag Archives: design

The fortune at the bottom of the pyramid begins with understanding

The challenge for marketers of consumer products and services, or retailers for that matter, is to develop a robust methodology that can continuously anticipate and meet or exceed these rapidly changing consumer expectations relating to products and services (which products … Continue reading

Posted in BoP, Bottom of the pyramid/Poverty, Business, Culture & research, Design, Marketing, Mobile platform, pay as you go economy, Strategy | Tagged , , , , , , ,

An open letter to my teachers of design

                    Photo credit: James Hicks Dear NiD, I walked out on you without a word of explanation just over 18 years ago, one day. Perhaps the time has come to talk about many things, as the Walrus said, including cabbages … Continue reading

Posted in Culture & research, Design, Ethics, Personal, Pondering | Tagged , ,

Affluenza by Oliver James and thoughts on mainstream consumer culture

The title caught my eye in the local Borders the other day – I’d gone to look for Zakaria’s Post American World which they still can’t find any. I suppose I’ll have to pop into Kinokuniya in the city to … Continue reading

Posted in Books, BoP, Bottom of the pyramid/Poverty, Culture & research, Design, Pondering | Tagged ,

The emperor has designer clothes

Design accolades for One Laptop per Child ~ IHT, May 16th 2008 What is the purpose of good design if there is no one who can use it? Like the mythical tree that falls in a forest if no one … Continue reading

Posted in BoP, Bottom of the pyramid/Poverty, Design, Ethics, Marketing | Tagged , ,

The little eeePC that could has become the real “iPod” of personal computing

Not even 6 months have passed since the eeePC has been available for sale and you might say that its too soon to call it “the iPod of” anything. But I beg to disagree. As every other eeePC owner knows, … Continue reading

Posted in Business, Design, Marketing, Strategy | Tagged , , , , ,

Brand strategy and the bottom of the pyramid

We’ve been considering the relevance of a brand at the bottom of the pyramid or the low income segment of the emerging markets and an interesting observation led to many questions on how branding works in this environment. It has … Continue reading

Posted in BoP, Bottom of the pyramid/Poverty, Business, Culture & research, Marketing, Strategy | Tagged , , , , ,