Category Archives: Uncategorized

Indian brands take Prahalad’s BoP challenge to heart

Now that the design and development of innovative product solutions for customers challenged by income seems have become mainstream, a slew of products are  being launched by long established brands in India for the "BoP" market. Tractor manufacturer Mahindra & … Continue reading

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But what about the people?

Recently, we’ve been seeing a lot of to-be-expected buzz and activity around the mobile web or ‘mobweb’ as I’ve been randomly calling it for the past couple of years, complete with the requisite Northern California conferences on “The Future of…” … Continue reading

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The Indian BoP market experience: fact or fantasy?

Minutes after I came across this piece written in LiveMint, associated with the Wall Street Journal, claiming there really wasn’t a profitable market at the Bottom of the Pyramid, and certainly not one worth the effort it would take to … Continue reading

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How does a bank account help the unemployed?

I’ve just written a long piece for Vanderbeeken’s Putting People First blog, here’s a longish snippet to enthuse you to go read the rest of it: Curious to more about what we were doing, he shared with us that he … Continue reading

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Consuming the future: a wide angled perspective

Even as I have just written about sustainable design and ecodesign, I find myself pondering the larger issues at stake. I didn’t set out to go green and I’m not wholly sure where what my outlook is on this topic … Continue reading

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Perspective 2.0

If you’re looking for my blog, its been renovated! Perspective 2.0

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TANSTAAFL*

Consumers did not exist prior to WW2. People did. It was after the postwar boom in the United States that a variety of existing professions evolved and morphed to meet the needs of Big Business as industrial production and wealth … Continue reading

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