Niti Bhan’s blog- Diagnosis Case Study: Alignment of Intent, Actions, and Outcomes for Public Sector ROI
- Diagnostics: Preparedness for Resilience to Shocks
- Diagnosis Case Study: Using the 5D framework for inclusive business model analysis
- Impact of Increasing Complexity on Product Development Strategy
- Research paradigms; Knowledge systems; Theoretical frameworks
Monthly Archives: February 2008
How the next billion (or two) customers will influence industrial design
More than one billion cellphones were sold on the planet Earth in 2007. In the year 2009, almost 65% of all the human beings on this planet will have a mobile phone. Nokia estimates that there will be 4 billion … Continue reading
Posted in BoP, Bottom of the pyramid/Poverty, Business, Culture & research, Design, Ecodesign, Environment, Minimal footprint, Mobile platform, Pondering
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How the next billion (or two) customers will influence industrial design
More than one billion cellphones were sold on the planet Earth in 2007. In the year 2009, almost 65% of all the human beings on this planet will have a mobile phone. Nokia estimates that there will be 4 billion … Continue reading
Posted in Bottom of the pyramid/Poverty, Business, Culture & research, Design, Environment, Ethics, Minimal footprint, Mobile platform, Pondering
Comments Off on How the next billion (or two) customers will influence industrial design
Its not as simple as trust
Just came across this article in the Business Standard – “The New Holy Grail” – a long rambling incoherent report on a recent presentation by The Boston Consulting Group on the ‘The Next Billion‘ (PDF) customers. One wonders if its … Continue reading
Posted in BoP, Bottom of the pyramid/Poverty, Business, Culture & research, India/Asia/China, Marketing, pay as you go economy, Pondering
Tagged bop
Comments Off on Its not as simple as trust
Its not as simple as trust
Just came across this article in the Business Standard – “The New Holy Grail” – a long rambling incoherent report on a recent presentation by The Boston Consulting Group on the ‘The Next Billion‘ (PDF) customers. One wonders if its … Continue reading
Posted in BoP, Bottom of the pyramid/Poverty, Business, Culture & research, Ethics, Marketing, Strategy
Comments Off on Its not as simple as trust
Make it easy to choose
Life is hard when you’re living at the bottom of the economic pyramid. Managing on an irregular and unpredictable income means that every purchasing decision must be considered like an investment. You want more than just value for money, you … Continue reading
Posted in Africa, BoP, Bottom of the pyramid/Poverty, Business, Culture & research, Design, Marketing, pay as you go economy, Strategy
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A whole new web
The “Rest of world” can now afford to buy a phone. People who never thought they could afford one will own one by 2009. Those with 50 euro budgets can now afford cheap smart phones that let them surf the … Continue reading
Posted in Bottom of the pyramid/Poverty, Business, Mobile platform, pay as you go economy, Strategy
Tagged global, mobile internet
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Business model innovation – an opportunity for cross pollination
I don’t think I’m saying anything new here, nor am I saying anything I’ve not said before. However, the impulse that is driving me to say it again, perhaps in a new way or with a different choice of words, … Continue reading
Posted in BoP, Bottom of the pyramid/Poverty, Business, India/Asia/China, Marketing, Mobile platform, pay as you go economy, Strategy
Tagged innovation
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Trade offs, risks and brand loyalty on a budget
Starting the conversation off on brands and their perception at the bottom of the pyramid means asking a lot of questions and working towards finding answers that seem to make sense. On an extremely limited budget, every purchase decision made … Continue reading
Posted in Bottom of the pyramid/Poverty, Culture & research, Marketing, pay as you go economy
Comments Off on Trade offs, risks and brand loyalty on a budget
Perspective 2.0 