Monthly Archives: February 2008

How the next billion (or two) customers will influence industrial design

More than one billion cellphones were sold on the planet Earth in 2007. In the year 2009, almost 65% of all the human beings on this planet will have a mobile phone.  Nokia estimates that there will be 4 billion … Continue reading

Posted in BoP, Bottom of the pyramid/Poverty, Business, Culture & research, Design, Ecodesign, Environment, Minimal footprint, Mobile platform, Pondering

How the next billion (or two) customers will influence industrial design

More than one billion cellphones were sold on the planet Earth in 2007. In the year 2009, almost 65% of all the human beings on this planet will have a mobile phone.  Nokia estimates that there will be 4 billion … Continue reading

Posted in Bottom of the pyramid/Poverty, Business, Culture & research, Design, Environment, Ethics, Minimal footprint, Mobile platform, Pondering

Its not as simple as trust

Just came across this article in the Business Standard – “The New Holy Grail” – a long rambling incoherent report on a recent presentation by The Boston Consulting Group on the ‘The Next Billion‘ (PDF) customers. One wonders if its … Continue reading

Posted in BoP, Bottom of the pyramid/Poverty, Business, Culture & research, India/Asia/China, Marketing, pay as you go economy, Pondering | Tagged

Its not as simple as trust

Just came across this article in the Business Standard – “The New Holy Grail” – a long rambling incoherent report on a recent presentation by The Boston Consulting Group on the ‘The Next Billion‘ (PDF) customers. One wonders if its … Continue reading

Posted in BoP, Bottom of the pyramid/Poverty, Business, Culture & research, Ethics, Marketing, Strategy

Make it easy to choose

Life is hard when you’re living at the bottom of the economic pyramid. Managing on an irregular and unpredictable income means that every purchasing decision must be considered like an investment. You want more than just value for money, you … Continue reading

Posted in Africa, BoP, Bottom of the pyramid/Poverty, Business, Culture & research, Design, Marketing, pay as you go economy, Strategy

A whole new web

The “Rest of world” can now afford to buy a phone. People who never thought they could afford one will own one by 2009. Those with 50 euro budgets can now afford cheap smart phones that let them surf the … Continue reading

Posted in Bottom of the pyramid/Poverty, Business, Mobile platform, pay as you go economy, Strategy | Tagged ,

Business model innovation – an opportunity for cross pollination

I don’t think I’m saying anything new here, nor am I saying anything I’ve not said before. However, the impulse that is driving me to say it again, perhaps in a new way or with a different choice of words, … Continue reading

Posted in BoP, Bottom of the pyramid/Poverty, Business, India/Asia/China, Marketing, Mobile platform, pay as you go economy, Strategy | Tagged