Monthly Archives: November 2009

Photoblogging: Stocking up inventory in BoP retail

All photographs taken by the author on 20th February 2009 in Januiay, Iloilo, The Philippines.

Posted in Bottom of the pyramid/Poverty, Business, Culture & research, Design, Ethics, Marketing, pay as you go economy, Strategy

Reflecting on managing retail at the BoP (Prepaid Economy project)

Ma Fe's sari sari shop, The Philippines, March 1st, 2009 When I think about my time in the filipino village earlier this year, the most significant learnings from the field are the ones I never really wrote about or pondered … Continue reading

Posted in Bottom of the pyramid/Poverty, Business, Culture & research, Ethics, Marketing, Mobile platform, pay as you go economy, Strategy

Entering BoP markets successfully – behemoth or startup?

Late last week I met a packaging designer based out of Beijing who happened to be in Helsinki on a company visit. He posed an interesting question, from his perspective, that a behemoth multinational could easily address all the various … Continue reading

Posted in Bottom of the pyramid/Poverty, Business, Marketing, Mobile platform, pay as you go economy, Strategy | 1 Comment

BoP market segmentation: a chicken and egg dilemma?

The idea that has captured my imagination for the past couple of day is the question I've attempted to pose in the title of this post. "Consumers" do not exist, they are not a human archetype like hunter, hero, traveler … Continue reading

Posted in Bottom of the pyramid/Poverty, Business, Culture & research, Design, Ethics, Marketing, Mobile platform, pay as you go economy, Strategy

Creating a market among the BoP: my ethical struggles online

Its interesting for me to note that the category "Ethics" has been a part of this blog from its inception although I'll confess to not really knowing why I was adding it to the list. I've the least amount of … Continue reading

Posted in Bottom of the pyramid/Poverty, Business, Culture & research, Design, Ethics, Marketing, Mobile platform, pay as you go economy, Strategy | 4 Comments

Lessons from the BoP 10: Life is hard; make it easy to use, easy to choose

Photo credit: Goverdhan Meena, Rawal village, Rajasthan India Jan 2009 When Goverdhan, my local fixer in Sawai Madhopur shared these photos he'd taken in his village back in January when I was doing the prepaid reserach in rural India, I … Continue reading

Posted in Bottom of the pyramid/Poverty, Business, Culture & research, Design, Ethics, Mobile platform, pay as you go economy, Strategy

The BoP and their “Africa” price

Our good friend John Lumbe writes in from Malawi that the price of a loaf of bread is 100 Kwacha and an egg can cost between 18 and 20 kwacha. Not half a dozen or a dozen, they buy eggs … Continue reading

Posted in Bottom of the pyramid/Poverty, Business, Culture & research, Ethics, pay as you go economy, Strategy